Little Caesars Pizza
The global chain that Little Caesars is today began with a blind date between Mike Ilitch and Marian Bayoff that was arranged by Mike’s father in 1954. Within just a matter of months, the couple was married.
Mike and Marian Ilitch invest their life savings into their first pizza store in Garden City, Michigan, a suburb of Detroit. Marian carefully recorded the restaurant’s very first sales in a spiral notebook.
The first franchise opened in Warren, Michigan. The business decision to expand through franchising paved the way for the pizza restaurant to become the largest carryout-only pizza chain in the U.S. and an internationally known brand.
Little Caesars’ logo becomes a 3D figure used in outdoor signage.
Little Caesars opens its first location in
the city of Detroit.
The pizza restaurant celebrates the opening of its 50th restaurant. It also went international with the opening of its first store in Canada. Today, the company has stores in all 50 states and 18 international markets.
Mike and Marian have always considered the restaurant’s employees as one big family. “I consider Little Caesars my eighth child,” said Marian.
The Ilitches purchase a mushroom farm to improve mushroom quality and pricing. Little Caesars Mushroom Farms, Inc. ultimately expanded to become the restaurant’s primary, full-service distribution company known today as Blue Line Foodservice Distribution.
The Restaurant launches a new offer for two pizzas for the price of one and coins the famous PIZZA!PIZZA!® phrase.
Little Caesars Amateur Hockey League begins, which would grow into one of the country’s largest and most respected youth hockey programs.
A square deep dish pizza, called Pan!Pan!® is added to the Little Caesars menu. As part of the two-for-one deal, customers can get two Pan!Pan! pizzas or Mix or Match® with a round pizza.
The pizza place begins national television advertising. Several commercials are honored as the “World’s Best” by the Hollywood Radio & Television Society.
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Little Caesars Pizza