Freeport, Fla. (February 29, 2016) – Today, Alaqua Animal Refuge officially launched their new social media campaign, “#EveryoneNeedsABuddy.” The campaign gives participants the opportunity to highlight their pets, while bringing awareness to the mission of the refuge and encouraging monetary donations.
To participate, social media users can upload a 15-second video featuring themselves and their pets to Facebook, Twitter or Instagram, including the hashtag #EveryoneNeedsABuddy at the end of their post. Participants are to explain why “Everyone Needs A Buddy,” or how their buddy has filled a special place in their lives. At the end of the video, participants are encouraged to pledge a donation to Alaqua’s mission in honor of their buddy and challenge five of their human friends to participate in the campaign as well. Once challenged, participants have three days to upload their own videos and donate to the refuge.
“We are excited to see and hear the unique stories of the owners and their buddies,” said Laurie Hood, Founder and Owner of Alaqua Animal Refuge. “After seeing the incredible amount of viral success from the ALS Ice Bucket Challenge, we were influenced to model our campaign with a similar structure. As a non-profit organization, fundraising is always a priority, but more importantly, the awareness their campaign brought to their mission was truly inspiring.”
The campaign will continue through Monday, May 23, 2016. The top videos (determined by number of likes and shares in social media platforms) will be posted to the Alaqua website.
Alaqua Animal Refuge is a private, nonprofit animal sanctuary committed to serving Florida’s Emerald Coast as the premier no-kill refuge, providing protection, shelter and care to animals in need, as well as a full-service animal adoption center, and a peaceful, proactive animal welfare advocate through educational outreach and community programs. Alaqua Animal Refuge was founded in 2007 and is located on a sprawling and rustic 10-acre farm in Freeport, Florida, just 20 minutes north of the famous beaches of scenic Highway 30A. Alaqua provides loving care for over 200 animals at any given time, such as dogs, cats, horses, pigs and more. Since its founding year, Alaqua staff and volunteers have helped find homes for more than 11,000 animals, with up to 100 adoptions completed each month.